Discover Social Shopping: Your Guide to Flip App

Flip offers multiple avenues for users to earn money. Primarily, users can create and share video reviews ("Flips" or "Clips") of purchased products and earn based on the engagement their content receives (likes, comments, shares) and any resulting sales. Commissions on sales through user content can range from 5% to 15% for the first year. Additionally, users can earn rewards simply by watching videos and interacting with the platform (liking, commenting, adding to cart). Inviting friends to the app also yields rewards for both the referrer and the referred. Earnings can be transferred to a bank account (with a minimum of $50 and one transfer at a time) or used as Flip credits. All Flip users are eligible to become creators and earn, regardless of their follower count.

Flip prioritizes authenticity in several ways. It prohibits paid influencers from creating promotional posts and restricts brands from influencing product reviews. Only verified customers who have purchased a product on the platform can post reviews, which are limited to one minute in length. The app's camera feature for creating reviews is only enabled after the product has been delivered, verified through integration with Flip's logistics system. Furthermore, Flip curates the brands featured on its platform, rejecting a significant majority of applicants to ensure customers are purchasing genuine, high-quality products that ship from the U.S.

Flip has a robust reward system designed to incentivize user engagement and participation. Users earn rewards every time they interact with the app, including watching content, shopping, and sharing their experiences. These rewards can manifest as cash earnings, discounts, and even free items with orders. Flip also encourages users to invite friends by offering rewards to both parties when new users join and make purchases. The platform emphasizes that its rewards are "real," offering tangible value like cash payouts and discounts on future purchases.

The acquisition of Curated is a strategic move for Flip to expand its reach and cater to a broader range of shopping needs. While Flip excels in facilitating discovery and impulse purchases through user-generated video reviews, Curated focuses on considered, higher-value purchases by connecting customers with vetted experts for personalized advice. By integrating Curated's expertise and customer base, Flip aims to introduce a "personal touch" back into digital retail, offering both spontaneous discovery and informed decision-making within its ecosystem. Curated will continue to operate independently, but the acquisition will see experts integrated into the Flip platform and user videos added to Curated, with the combined entity expecting to double their previous year's revenues.

Both Flip and TikTok Shop operate within the social commerce space, utilizing video as a primary medium for product presentation. However, key differences exist. Flip emphasizes authenticity by restricting paid influencers and prioritizing reviews from verified customers, whereas TikTok Shop heavily relies on influencer marketing. Flip also curates its brands to ensure quality and legitimacy, a feature not explicitly highlighted by TikTok Shop. Furthermore, Flip's payment structure rewards both engagement and sales for content creators, aiming for a more equitable distribution of earnings. While TikTok Shop has a larger reach, Flip positions itself as a platform focused on trust, genuine recommendations, and a more controlled brand environment.